![best a. u apps for android 2016 best a. u apps for android 2016](https://i.pinimg.com/736x/67/12/62/671262b58d49b205fee22a0f5895032f.jpg)
![best a. u apps for android 2016 best a. u apps for android 2016](https://i0.wp.com/roonby.com/wp-content/uploads/2016/02/feedly.jpg)
This means that, on average, Android users spent far less per device on non-game apps than their iPhone-owning counterparts did. spent an average of approximately $27 per device on games during 2016.Īlthough this figure was less than iPhone users' per-device spend on games last year, it made up an overwhelming 90 percent of the $30 spent per device on Google Play in 2016, as opposed to 68 percent of the $47 spent per-device by iPhone users on the App Store. As the chart below highlights, Google Play users in the U.S. Not surprisingly, mobile games comprised the majority of per-device spending last year on Google Play. This is in line with a greater trend we've identified regarding the difference in in-app spending between the two stores, and the fact that Apple's App Store still maintains its leadership over Google Play in the U.S. Android users spent approximately $17 less per device on Google Play than iPhone users did on the App Store last year. Average Revenue Per Active Android DeviceĪs the chart above illustrates, U.S. This estimate excludes the Amazon Fire and other Android-based tablets that do not ship with Google Play installed. for 2016 with default access to the Play store. In this report, we'll examine the leading categories of Google Play apps by per-device spending last year on an estimated 135 million active Android smartphones and tablets in the U.S. iPhone users spent an average of $47 on apps per active device in 2016, or 57 percent more than their Android counterparts. By comparison, our recent research into per-device spending on iOS found that U.S. Android users spent an average of $30 per device on Google Play apps in the United States last year, Sensor Tower Store Intelligence data reveals.